Scott Overholser as an Organizational Manager
Scott Overholser’s list of achievements does not only include the excellence he has attained in the dental field, but also his accomplishments in terms of organizational management and human and personnel relations. Scott Overholser developed an advertising campaign to boost the publicity of his own facility. The dynamic marketing plan involved numerous informative public speaking engagements as well as traditional advertising in print media. The campaign, whose goal was to emphasize name recall and encourage new patients and clients to schedule appointments, was very active in newsletters, magazines, and other print media. The success of the campaign was measured by the source of new patients who responded to the measured marketing.
Scott Overholser was also very creative in his goals to increase the number of patients utilizing the facility based on reward systems. He devised a method which encouraged patients to make referrals because they received discounts on procedures like tooth bleaching and frequent touch-ups. Scott Overholser also devised a referral system where the original referrer would earn points toward gift certificates depending on how many referrals they made.
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